4 Benefits of User-Centered Design

User-centered design is a focus that creators use to make their work especially effective. Keeping the end-user in mind when designing a product or service is essential because the person using the product or service ultimately drives demand forthe design. Understanding user-centered design can be the first step in beginning the process.

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What is user-centered design?

This design process has the end-user at the core of development. Designers anticipate how the user will navigate the product, what problems may creep up, and how the user might feel about the product. Throughout the process, sketches and prototypes are used to get feedback from users and prevent problems before they begin. Through testing, designers can work out all the kinks in a product before unveiling the finished model. User-centered design has many benefits, including:

• Fast and effective process
• High user satisfaction
• High credibility and competitiveness
• Increased ROI

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Fast and Effective Process

The user-centered design process is proven to be quick and efficient. Because feedback is gathered from users throughout the process, problems are identified and solved before they start. This prevents problems from driving away users. For example, if a website were difficult to navigate, users might click away and find a similar site they can navigate more easily. Anticipating and solving these user problems during the design process makes it faster because there is less backtracking. Designers are able to save time by not working on a product that has to be fundamentally changed in the final stages. This ultimately lowers the risk of the overall project for stakeholders.

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High User Satisfaction

Because user-centered design focuses on the user’s journey, the end product is easy and enjoyable to use. When users have a positive experience using a product or service, they are more likely to return with loyalty. For example, if a customer is easily able to navigate a website and quickly find what they need, they will likely return to that same site next time they need whatever the site offers. Happy, returning customers are the end goal for all businesses.

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High Credibility and Competitiveness

Products designed with the user in mind can build your credibility as a business. When the user feels like you have their needs at the heart of your design, they are more likely to feel brand affection. You become the brand they hold above all others. This gives you an edge over the competition. When a customer likes your brand and you efficiently meet their needs, they will return to you over competing brands.

Increased ROI

User-centered design is a cost-effective process. Because the process is more efficient, product costs are minimized. This helps raise your bottom line. When customers are happy with the use of a product or service, they spend more. Happy and returning customers increase the revenue from your products or services and also give you an increased return on investment.

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How does Bold700 Employ User-Centered Design?

At Bold700, we keep user-centered design at the forefront of our projects. Problem-solving through feedback from users is a built-in step in our process, and because of this, we build better prototypes faster. At Bold700, you can trust that everyone wins. If you’re thinking about getting started with user-centered design, contact us today to see how we can solve your problems.

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